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Average Internet Users Do Not Exist

There is no clear-cut right or wrong way to creating a great Web site. Of course, some methods used in Web design are clearly wrong, while others are obviously beneficial.

You cannot design a Web site to suit the average user. However, I believe that with usability testing, analyzing, and redesigning, you can create a Web site that meets the needs of the majority of your users.

By surveying your customers, you may discover that 95% of them have a fast Internet connection, such as DSL or cable. If this is the case, then download speed may not be one of your top priorities in designing your site.

The following three steps will help you find out if your Web site works:

1. Test the usability of your site
2. Make site improvements
3. Start again from #1!

Two Types of Web Users >>>