We Satisfice

Humans usually select the first reasonable option (a strategy known as "satisficing" - a cross between "satisfying" and "sufficing").

We hardly ever select the best option from all available options. Our brain just can't be bothered to think all the time.

Why Do We Satisfice?

We satisfice because we want to reach our goal with minimum wasted effort and time.

There is little upside to spending time and effort to find the best option. If we make the wrong choice, which happens all the time, we can simply click the "Back" button on the browser and try again.

We Wander Through Things >>>