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Site Identity

Your home page must get across quickly and clearly its identity.

This includes:

• The name of your Web site
• What the site is about

It's not unusual for me to visit hundreds of Web site a month. Quite often I wouldn't be able to work out what the site is about from the home page alone. So I have to resort to finding out from the "About Us" or "Mission Statement" page. Make sure your home page doesn't make the same mistake.

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