Site Benefits

Your home page must clearly state the benefits of exploring your site further. It is recommended that you display a concise, benefits driven statement in a prominent position near the top of the home page to sell the benefits of your site.

Make sure you only state the benefits the user will receive by using your site. Don't make the mistake of listing features. Remember, people only care about the benefits they will gain from using your site. They don't necessarily care about the cool funky feature you designed.

Primary Navigation >>>