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Direct Links to the Content Advertised

Display direct links to the content you're promoting. This could be Internet, magazine, book, radio, or television advertising.

Often, I have seen a magazine or television advert, have visited the Web site for more information, and yet when I get there, I can't find a single link or even a hint as to where I should go to find more information about the promotion I saw. What a way to waste your advertising budget!

So make sure your marketing department informs the webmaster of any promotions. Your IT department should also be informed to make sure your servers can handle any anticipated surges in your site's traffic.

Feature and Content Teasers or Promotions >>>