You are here > Web Design > Web Site Design > 17.2. How to Sell the Benefits of Using Your Site

How to Sell the Benefits of Using Your Site

A site's ability to attract new visitors is an important part of its success. And once you have new visitors at your home page, you have to convince them to stay! You only have a few seconds to sell the benefits of your site to new visitors.

Here are three tips on getting the message across quickly and clearly:

17.2.1. The Tagline or Unique Selling Proposition (USP)
17.2.2. The Welcome Message
17.2.3. The Browser's Title Bar

The Tagline or Unique Selling Proposition (USP) >>>