Optimizing Homepage Real Estate

The home page contains the most valuable 'real estate' within your entire Web site, mainly because it is usually the most visited page. On the home page itself, the most valuable real-estate is above-the-fold of the page (visible without scrolling).

Since there is such a limited amount of valuable real estate, it makes sense to optimize the value of that space, without overcrowding it.

Below are links to discussions on the pros and cons of the five most common tricks to optimizing home page real estate:

17.4.1. Rollover Pop-Up Windows
17.4.2. Pull-Down Navigation Menus
17.4.3. Effective Pull-Down Menus
17.4.4. Rotate Content
17.4.5. Split Run Testing

Rollover Pop-Up Windows >>>