Rotate Content

Here are a couple of tips on how to squeeze in more content onto the most valuable real estate of your site; the home page:

Rotate Content Areas
Each time your home page is loaded, or refreshed, the user can view a page that is comprised of a number of different pieces of content. Each content area can have content either rotated in sequence, or randomly selected by the server or user's browser.

The more pieces of content you rotate the greater the chance that each time a user visits your home page a fresh piece of content will be displayed, thus giving the impression of constantly fresh updated content.

There is one disadvantage to rotating content. If a user leaves the home page and returns looking for a specific piece of content, that particular piece of content may have been replaced by a new one.
Rotate Homepages
Instead of rotating content areas each time the home page is loaded, you can either rotate the entire home page content, or redirect the user to a different home page. The rotation can be in sequence, randomized or predetermined by some factor, such as time of day, day of the week, country of visitor, etc.

Of course, if your users have come to expect a certain look, sending them to a random home page each time might drive them crazy! In this case, you might simply like to have a random photo or background instead, which would be just as effective