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Go Away Links

The main objective of the home page is to entice the visitor to explore the site further. So links that lead visitors to other Web sites only encourages them to go away! You don't REALLY want your visitors to leave your site, do you?

Try to minimize the following go away links on your home page:

Advertising banners, buttons, and text links
Affiliate program banners, buttons, and text links (unless your income depends on them!)
Cross-promotion banners, buttons, and text links
Search forms for other sites
News headlines that link to news articles on other Web sites
Links to content on other sites
Links to the company that designed your Web site
Site counter buttons that link to the site that tracks your traffic

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