Excess Noise

Human beings have the uncanny ability to single out one item of interest from the sea of noise and commotion, but it requires effort. Web surfing shouldn't require much effort, so you should minimize the noise on your Web pages.

Here are some tips on how to minimize the noise on your Web pages to improve your site's usability and readability:

Use headings and sub-headings to break up content areas on a Web page.
Use background color bars to break up areas on a Web page.
Remove unnecessary content. If a graphic or piece of text can be removed from a Web page without impacting the user's ability to use the page successfully, remove it.
Minimize capitalization of long sentences. IT'S MUCH MORE EFFECTIVE TO CAPITALIZE A FEW WORDS THAN A COMPLETE SENTENCE...

Sorry, what I meant was... It's much more effective to CAPITALIZE A FEW WORDS than a complete sentence!

Movement >>>