Site Identity or Logo

You should have your site name, in text, or graphics logo on every page of your site.

Typically this is displayed in the top left, or top center, of each page. Web users often click on the site logo expecting a link back to the home page, so you should provide a link back to your site' home page.

The site identifier is an important landmark on your site, as it reassures users that they are still on the same site.

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