Where is the Content Promised by the Link?

When users click on a link, they expect the page they land on to provide the content promised by the link.

If the user can't find the promised content, they will:

try to find a link that closely resembles what we are looking for
browse the page to see if anything catches their interest
use the site's search engine to try to find what they are looking for
visit the home page to see if it offers any more information on the content they are looking for
click the "Back" button on their browser window to return to the previous page