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User Likes and Dislikes

Make sure your Web site takes your users' likes and dislikes into account.

Find out what your users particularly like or dislike about your competitors' Web sites. What, if any, features do they particularly like? It's to your advantage, if you incorporate features that your users like with your Web site.

Unless these features have some kind of trademark or patent on them, who says you can't 'steal' your competitors' ideas?

User Preferences >>>