Performance Measurement

Performance measurements are targeted at determining quantitative data.

For example:

How does the position of the "Order" button influence your customer conversion rate?
How long does it take a new user to sign up to your service?

During the design of your site, you can set performance goals.

For example, "90% of our new users shall be able to sign up to our service in under 5 minutes."

Performance commitments can be used as powerful unique selling proposition to new customers.

For example, Datek Online - an Internet stocks trading service - promise that if your marketable online orders are not executed within 60 seconds, the commission on the trade is waived. What a powerful unique selling proposition!

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