|
You are here > Web Design > Web Usability > 8.15. Performance Measurement
Performance Measurement
Performance measurements are targeted at determining quantitative data.
For example:
- How does the position of the "Order" button influence your customer conversion rate?
- How long does it take a new user to sign up to your service?
During the design of your site, you can set performance goals.
For example, "90% of our new users shall be able to sign up to our service in under 5 minutes."
Performance commitments can be used as powerful unique selling proposition to new customers.
For example, Datek Online - an Internet stocks trading service - promise that if your marketable online orders are not executed within 60 seconds, the commission on the trade is waived. What a powerful unique selling proposition!
Pluralistic Walkthroughs >>>
|