Types of Users

To a certain extent, a basic familiarity with a Web browser is the only experience that your test subjects need. Ideally they should have been using the Web for at least a few months, and understand all of the basic concepts.

Of course, the ideal scenario would be to recruit users that fit the demographic you are targeting. But that could be much more difficult and increase the costs.

However, there are exceptions, if you are targeting:

Clearly defined demographic groups
If your site is targeted at teenagers, by all means conduct testing sessions using only teenagers.
Clearly defined interest groups
If your site targets fitness enthusiasts, conduct at least one round of testing with fitness enthusiasts.
Groups that require certain knowledge
If your site is targeted at certain professionals, such as doctors, you should conduct at least one round of testing with users in the profession.

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