Costs

Most of the costs involved in basic usability testing are to pay the Web users a small fee for their time. Set a reasonable fee that would encourage the Web user to attend the testing session.

Expect to pay US$50-100 per hour for the average Web user. For professionals who have certain knowledge - such as doctors or bankers - the fee could easily be US$200-300 per hour unless you have good personal contacts.

If your test subjects are existing customers, you could reward them with complimentary products and services, instead of cash.

Chapter One Summary >>>