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Analyze the Results
Everyone involved in the design process should review the test report and suggest possible solutions.
Rank the list of problems and solutions in order of importance. The site designers implement each improvement in that order. You then conduct another round of usability tests to see if the improvements work.
Remember that you're not looking for a perfect solution to each problem. There is no single correct solution. Rather, you are looking for another solution to test.
This is why it is important to conduct numerous usability tests to create a site that is as user-friendly as possible.
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