Improve Your Visitor Retention Rate

As many as one in three visitors to a home page will leave a site, without exploring further!

Usability testing and accurate monitoring can show you why you are losing so many new visitors.

Here are the most common reasons why new visitors to a site leave without exploring the site further:

The visitor doesn't understand what the site is about, or simply decides that it doesn't have what they were looking for
The home page takes too long to download, and they give up waiting
The visitor doesn't find what the link to your site promised
Your site requires an plug-in, such as Flash, to use, and they don't have, or dislike, that plugin

Common visitor retention methods include:

providing regular updates on the front page to keep people coming back, even if they don't explore the site any further
attracting people with exit pop up ads
offering something for free from the front page