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Discover Which Parts of Your Web Site Are Failing and Why

Usability testing can uncover all types of faults in your site.

For example, studies have shown that as many as two out of three shopping carts are abandoned before the checkout.

As such, you could decrease the shopping cart drop-out rate by testing the usability of your shopping cart and checkout system. Make the process simple for users!

Why do users abandon searches for products?

• Over a third may simply give up trying to buy the item(s), possibly scared by the price, or they may realize they do not really want the item(s)
• One in seven turn to another Web site and keep searching
• 44% give up searching online and resort to buying the item(s) from traditional retail sources!

Source: Zona Research, Inc.

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