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Improve Your Understanding of Your Customers

Usability testing will give you a better understanding of how your users think and how they use your Web site. After all, if you don't understand your customers, how can you provide exactly what they want?

What one person says can be interpreted differently by the the person listening. On the Internet, without tone of voice, it can be even worse. In the same way, what you think your users want from your site and how they use it could be different from what they really want.

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